Privacy policy

PRIVACY POLICY

Last updated: October 19, 2026

FIV20 Vilified Apparel LLC (“FIV20,” “we,” “us,” or “our”) operates this store and website, including related products, content, features, and services (the “Services”). Our store is powered by Shopify.

This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit our website, place an order, interact with our advertising, or contact us.

If this Privacy Policy conflicts with our Terms of Service concerning the handling of personal information, this Privacy Policy controls.

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with our Services, we may collect:

  • Contact information: Your name, email address, telephone number, billing address, and shipping address.

  • Order and transaction information: Products viewed, added to your cart, purchased, returned, or canceled; order details; payment status; and transaction history.

  • Payment information: Information needed to process payments, including payment method, billing details, and payment confirmations. Payment card information is handled by Shopify and applicable payment processors.

  • Account information: Login information, account preferences, and settings if you create an account.

  • Customer communications: Messages, photographs, attachments, and other information you provide when contacting us.

  • Custom-order information: Names, artwork, photographs, personalization instructions, design approvals, and other materials you submit for a custom product.

  • Device and usage information: IP address, browser type, device identifiers, cookie identifiers, referring pages, and information about how you browse and interact with our Services.

  • Privacy and marketing preferences: Consent records, subscription preferences, and opt-out requests.

The information collected depends on the features you use and the information you choose to provide.

HOW WE COLLECT INFORMATION

We collect personal information:

  • Directly from you when you order, create an account, submit custom-order materials, subscribe to communications, or contact us.

  • Automatically through cookies, pixels, and similar technologies when you interact with our Services.

  • From Shopify, payment processors, shipping providers, and other service providers that help operate our business.

  • From advertising and marketing partners in connection with campaigns, referrals, and interactions with our advertisements.

HOW WE USE PERSONAL INFORMATION

We use personal information to:

  • Process payments and fulfill, ship, and manage orders.

  • Create personalized products and communicate about design approvals.

  • Provide customer support and handle returns, refunds, and order issues.

  • Maintain accounts and remember preferences.

  • Send order confirmations, shipping updates, and other service communications.

  • Send marketing communications where permitted and manage your preferences.

  • Measure advertising performance, understand shopping activity, and personalize advertising.

  • Improve our website, products, and customer experience.

  • Detect fraud, secure our Services, and prevent misuse.

  • Comply with legal obligations, resolve disputes, and enforce our policies.

Submitting a photograph or artwork for a custom order does not, by itself, authorize us to publish it for marketing.

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers and advertising partners may use cookies, pixels, and similar technologies to operate the store, remember preferences, understand website activity, and support advertising.

Some technologies are necessary for functions such as checkout and security. Others support analytics, personalization, and marketing.

Where required by applicable law, non-essential technologies require your consent. You may manage available choices through the store’s cookie controls and your browser settings. Blocking certain technologies may affect store functionality.

TIKTOK ADVERTISING AND DATA SHARING

We use TikTok advertising tools through our Shopify integration, including TikTok Pixel, Events API, and Advanced Matching, to measure advertising performance, understand shopping activity, create advertising audiences, and personalize advertisements.

Depending on our enabled settings, your interactions, and your privacy choices, information shared with TikTok may include:

  • Device and browser information, IP address, and cookie or other identifiers.

  • Pages and products viewed.

  • Cart, checkout, and purchase activity.

  • Order value, currency, and information about products involved in an event.

  • Email address, phone number, or other identifiers used for matching, when available.

Email addresses and phone numbers used for Advanced Matching are hashed before being sent to TikTok. Hashing transforms these identifiers into coded values but does not make them anonymous.

Information may be shared through browser-based technologies and server-to-server connections, including Shopify APIs. If enabled, TikTok’s in-app Shopify checkout may also support checkout-related data sharing.

Depending on applicable law, advertising-related disclosures may constitute a “sale,” “sharing,” or processing for “targeted advertising.”

To learn more about TikTok’s handling of personal information, visit TikTok’s Privacy Policy.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information:

  • To Shopify and service providers: To support website hosting, payment processing, shipping, fulfillment, customer support, analytics, and other business operations.

  • To advertising and marketing partners: To measure campaigns, reach audiences, and provide personalized advertising, subject to applicable privacy requirements and choices.

  • At your direction: When you request or authorize a disclosure needed to provide a service.

  • For legal and security purposes: To comply with applicable law or valid legal requests, prevent fraud, protect rights and safety, or resolve disputes.

  • In a business transaction: In connection with a merger, acquisition, restructuring, or sale of business assets, subject to applicable law.

We do not disclose every category of information to every recipient. Disclosures depend on the service, purpose, and applicable requirements.

OUR RELATIONSHIP WITH SHOPIFY

Shopify hosts our store and processes personal information to provide and improve its services.

Depending on our Shopify settings and the features we use, Shopify may also process information about your interactions with our store together with information from interactions with other merchants and Shopify to provide enhanced services, including personalization and advertising.

For these activities, Shopify may act as an independent controller and respond directly to requests concerning its processing.

Learn more through the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

MARKETING COMMUNICATIONS

You may unsubscribe from promotional emails using the unsubscribe link included in those messages.

If you expressly subscribe to marketing text messages, you may opt out using the instructions provided in the messages, including replying STOP where supported. Consent to marketing texts is not a condition of purchase.

Opting out of marketing does not stop necessary communications about orders, payments, shipping, or customer support.

YOUR PRIVACY RIGHTS AND CHOICES

Depending on where you live and applicable law, you may have the right to:

  • Access or obtain information about the personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of personal information.

  • Obtain a portable copy of certain information.

  • Opt out of the sale or sharing of personal information or its use for targeted advertising.

  • Withdraw consent where processing relies on consent.

  • Object to or request restrictions on certain processing.

  • Appeal a decision concerning a privacy request.

You may submit a request by emailing customersupport@fiv20.com.

You may also access our Data Sharing Opt-Out page.

Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control. The scope of an opt-out may depend on whether we can associate the signal with your browser, device, or account. Other browser “Do Not Track” signals may not receive the same treatment.

We may need to verify your identity before fulfilling a request. Authorized agents may submit requests where permitted, subject to appropriate verification.

We will respond within the time required by applicable law and will not discriminate against you for exercising your rights. Certain information may be retained or requests declined where permitted or required by law.

CHILDREN’S PRIVACY

Our Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

We do not knowingly sell or share personal information of individuals under 16.

If you believe a child has provided personal information to us, contact customersupport@fiv20.com so we can review and address the matter.

SECURITY AND RETENTION

We use reasonable safeguards designed to protect personal information. However, no website, transmission method, or storage system can guarantee complete security.

Please do not email payment card numbers, account passwords, or other sensitive credentials.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including completing orders, maintaining appropriate business records, complying with legal obligations, preventing fraud, and resolving disputes. Retention periods vary by information type and purpose.

INTERNATIONAL PROCESSING

Shopify, our service providers, and advertising partners may process information in countries other than your country of residence. Privacy laws in those countries may differ.

Where applicable law requires safeguards for international transfers, we rely on appropriate legal mechanisms, such as recognized adequacy decisions or approved contractual protections.

If you are in the European Economic Area or United Kingdom, our legal bases for processing may include performing a contract, complying with legal obligations, pursuing legitimate interests where those interests are not overridden by your rights, and obtaining consent where required.

THIRD-PARTY WEBSITES

Our Services may link to third-party websites or platforms. Their privacy practices are governed by their own policies. Please review those policies before providing personal information.

COMPLAINTS

If you have a concern about our handling of personal information, email customersupport@fiv20.com.

Depending on where you live, you may also have the right to complain to your local privacy or data protection authority.

CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes to our practices, services, or legal requirements. We will post the revised version, update the “Last updated” date, and provide additional notice where required by law.

CONTACT US

For privacy questions or to exercise your rights, contact:

FIV20 Vilified Apparel LLC
2900 E Broadway Blvd
Ste 100 PMB 1049
Tucson, AZ 85716
United States

Email: customersupport@fiv20.com
Website: https://fiv20.com

For processing where we determine the purposes and means, FIV20 Vilified Apparel LLC is the controller of your personal information.